Forget the 40-page business plan. Most of them end up gathering dust in a drawer, never to be opened again. What most business owners really need isn’t another document, they need someone to challenge their thinking, hold them accountable, and help them take strategic action. They need Business Coaching.

Every time you discount your price, you discount your brand. As a business coach and sales training expert, this is one of the hardest but most important truths I teach my clients. You might think offering a discount helps you win more business. But in reality, it often sends the wrong message: “I’m not sure I’m worth it.”

As a business coach, I often see business owners drop their price when struggling to close a sale, but that’s not strategy, it’s surrender. Discounting not only cuts profits, it weakens your brand and trains clients to expect less. Real growth comes from sharpening your offer, owning your value, and building confidence in what you bring to the table.

Let me be blunt: if your sales pitch focuses on features, you’ve already lost. People buy feelings, not specs. Yet I see talented people constantly selling the “what” instead of the “why.” The real key? Sell how your product makes people feel, that’s what truly drives sales.

As a business coach, I often hear, "I feel stuck." Many business owners work harder but see no change; revenue stalls, energy drains. The truth? You're not stuck, you're just repeating the wrong things. It's not about working harder, but working on the right things. Often, what got you here is now what's holding you back.

Sales isn’t about saying “yes” to everything; it’s about knowing when to say “no.” Chasing every deal leads to burnout and bad-fit clients. The most successful salespeople grow by confidently disqualifying early and focusing on the right opportunities.

You’ve built a successful business through long hours and wearing every hat. But now, stress is high, your time is stretched, and you’re the glue holding it all together. The hard truth? Success without structure is a ticking time bomb—it’s only a matter of time before something breaks.

"Let me think about it." Those five words can feel like a polite rejection, a drawn-out delay, or a prospect’s way of quietly ghosting you. If you're hearing that line regularly in your sales conversations, let me be blunt: something went wrong. This is why my sales training programs don’t just teach you how to sell. They teach you how to create clarity. Because clarity is what closes deals.

When people hear the term 'Business Coaching,' most assume it’s all about profit margins, marketing strategies, and operational systems. And yes, those things matter, deeply. But the real work of a Business Coach goes far beyond spreadsheets and sales funnels.
If you’ve ever struggled with delegation, avoided raising your prices, or dreaded sales calls, you’re not alone.

We’ve entered a new era of business. Traditional sales tactics no longer work. Cold calls, cheesy scripts, and manipulative closing techniques might have worked in the past, but they just don’t cut it anymore. As a business coach who delivers results-driven sales training, I know firsthand how important it is to evolve with the times. Sales today is less about pitching and more about connecting.

The best way to grow your business is by focusing on building strong relationships. Rather than relying solely on marketing, invest in understanding your customers' needs and providing tailored solutions. A relationship-driven strategy not only fosters trust but can lead to referrals and long-term success. When customers feel valued, they become advocates for your brand, driving business growth.

Starting my sales journey unexpectedly, I faced challenges but turned setbacks into growth. With persistence and passion, I built a $2 million business in 18 months by developing my own sales system. Now, I teach others the art of sales, focusing on building relationships and empowering clients to succeed. The joy of witnessing their growth fuels my passion for teaching.

Don't let doubts or others' opinions hold you back from achieving your goals. As a business coach, I faced skepticism but stayed true to my vision, just like my client Sarah, who transformed her bakery into a thriving business despite the negativity. Success comes from believing in yourself, investing in growth, and writing your own story.

Regaining passion for your business can be a process, but here’s are a few of my suggestions that may help you…

Have you ever considered, the more your customer talks to you, the more comfortable they feel with you? But, it’s not always about making them feel comfortable - as a salesperson it’s actually learning about what they need or how to solve their problem.

As your business grows, investing time in marketing becomes essential to build brand awareness, attract new customers, and maintain a steady pipeline for sales.